Online sales declined 3 percent during the week leading up to Father's Day compared with one week earlier, according to data from the LIVEmark Index released yesterday by Coremetrics, San Mateo, CA, a provider of hosted Web analytics and precision marketing solutions.
By comparison, online sales increased 16 percent in the week leading to Mother's Day, with flowers, specialty gifts and jewelry being the most popular presents for moms.
“For now, shoppers aren't going online in droves to purchase gifts for Dad,” said Joe Davis, president/CEO of Coremetrics. “That may be because women buying gifts for their spouses on Father's Day still prefer to browse for something special at a retail store.”
The LIVEmark Index leverages aggregate performance data across more than 150 retail brands to deliver over 35 benchmark metrics addressing campaign and channel effectiveness, site stickiness and conversion rates.
Brands participating in the index include 1-800-Flowers, ABE Books, Abercrombie & Fitch, Alibris, American Eagle, Bass Pro Shops, Benchmark Brands, Bluefly, Cabela's, Coach, CompUSA, Crutchfield, Eddie Bauer, Hanover Direct, Home Shopping Network, Lands' End, May Company, Northern Tool, Oakley, OfficeMax, Orvis, Petco, RedEnvelope, REI, Sears Canada, The Sharper Image, Spiegel, Staples, The TJX Companies, Williams-Sonoma and Yankee Candle.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters