Industry veteran Jeff Molander, CEO of Molander & Associates Inc., is introducing a new best practices educational series on affiliate marketing through Internet podcasting.
The series, called “Best Practices in Affiliate Marketing: What Affiliates Want,” features 12 small, medium and large brands discussing the state of affiliate marketing this year.
“The challenge for busy online marketers is to access affordable, high-quality, convenient professional education materials in a world that demands they advance based on broad skills development,” Molander said from his base in Evanston, IL.
The program’s participants include leading marketing executives handling affiliate efforts for their companies. Those taking part in the discussion include Figleaves.com’s Bobbie Zucker Bryson, Batteries.com’s Dale Petruzzi and Kristin Collier, Lamps Plus’ Heidi Chu, Golfsmith International’s Jamey Maki, Factory Card & Party Outlet’s Jamon Heller and VF Imagewear’s John Bancroft.
Other discussants are Team Express’ Richard Calentine, Kitchen Collection’s Trish Tickle, Rugman.com’s Shane Wat, iGive.com’s Robert Grosshandler, Vesdia Corp.’s Todd Jirousek and Patrice Colancecco Milligan. A couple of affiliate companies also will participate.
These discussants will participate on a monthly conference call arranged and sponsored by Vintage Tub & Bath. They will discuss topics and trends related to affiliate marketing, with tips on now marketers can work with affiliates to drive demand and sales.
The discussions will be available for download via podcasts and on-demand Web stream at www.thoughtshapers.com/podcasts. Courtesy of a sponsorship from The Partner Maker, marketing executives can also receive a CD of the podcast through mail at no cost. Requesters should write [email protected] with name, title, company and mailing address.
“On-demand is hot – the iPod and TiVO’s success is proof,” Molander said. “Online marketing professionals demand flexibility due to the personal and professional time constraints they’re expected to work under. Delivery of educational materials that can help them advance their careers and improve their personal lives makes perfect sense.
“As for the format,” he said, “it’s all about the cognitive learning cycle. Some people learn faster and retain more by listening as opposed to reading.”
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
