Mokrynskidirect, Hackensack, NJ, said yesterday that it was awarded management of the newly available Hollister Retail file, effective immediately.
Hollister operates 260 U.S. retail stores targeted to ages 14-18. It offers apparel such as jeans, surf shorts, swimwear, polos and tees geared toward a California beach aesthetic.
The file has 1.2 million last-12-month retail store buyers. It also has 178,800 Internet buyers from www.hollisterco.com.
Selections on the file include recency, geography, gender and dollar. The base price is $100/M. The file is 66 percent female with an average order of $75.