Mokrynski & Associates Inc., Hackensack, NJ, announced yesterday its appointment as list manager for the eight list properties from Sierra Trading Post effective immediately.
The Sierra Trading Post catalog file has 579,100 last-12-month buyers. It is 43 percent female with an average age range of 30-50, average income of $55,000 and average order of $75.
The Sierra Woman catalog list has 66,500 last-12-month buyers. It is 67 percent female with an average age of 40 and average order of $77.
The Sierra Traditions for Men list has 38,200 last-12-month buyers. It is 66 percent male with an average age of 42 and average order of $110.
The Sierra Shoes file has 37,500 last-12-month buyers. It is 43 percent female with an average age of 40 and average order of $70.
The Sierra Adventure Edge list has 60,400 last-12-month buyers. It is 53 percent male with an average age of 30 and average order of $80.
The Sierra Outdoors file has 53,000 last-12-month buyers. It is 64 percent male with an average age of 40 and average order of $75.
The Sierra Trading Post.com file has 320,400 last-12-month Internet buyers at postal address. It is 52 percent male with an average age range of 30-50, average income of $55,000 and average order of $120.
The Sierra Travel list has 5,000 names.
Base prices on these files are $110/M except for the Internet list, which is $135/M. Selections on these files include geography, recency, gender, dollar, product and multi-buyers.
