Mokrynski & Associates Inc., Hackensack, NJ, announced its appointment yesterday as manager for the Casual Living catalog list and package insert program effective immediately.
The Casual Living mail-order file has 410,000 last-12-month buyers. They are 95 percent female with an average age of 40, average income of $75,000 and average order of $70. The file is selectable by recency, geography, dollar, multi-buyers and credit card. Base price is $114/M.
The Casual Living package insert program is made up of 645,000 annual packages and costs $60/M.