Mokrynski & Associates Inc., Hackensack, NJ, has taken over management of the SkyMall catalog file of more than 195,000 last-12-month buyers.
The file is 47 percent female with an average order of $95. It has an age range of 45-54, and the average income is more than $75,000. Selects include geography, recency, gender, credit card buyers and dollar. The base price is $95/M.
Mokrynski & Associates recommends the file for apparel, gift, home décor, electronics, gardening and personal care offers.
