Mokrynski & Associates Inc., Hackensack, NJ, announced its appointment yesterday as manager for two new-to-market insert media programs from Creative Irish Gifts.
The Creative Irish Gifts package insert program consists of 235,000 packages annually. The program costs $60/M.
The Creative Irish Gifts catalog blow-in insert program has a circulation of 7.7 million annual catalogs. The cost is $30/M.
Creative Irish Gifts catalog customers buy Irish and Celtic gift, fashion and accessory items. They are 76 percent female with an average age of 45-plus, average household income of $72,000 and an average order of $67.
