Mokrynski & Associates Inc., Hackensack, NJ, announced yesterday its appointment as list manager of the Christopher Reeve Paralysis Foundation list.
The file has 286,200 last-12-month donors and 164,000 last-6-month donors. They contributed to the organization for research into treatments and cures for paralysis caused by spinal cord injury and other central nervous system disorders as well as its grants program, paralysis resource center and advocacy efforts.
The file is 54 percent female with an average gift of $24. Selections include geography, recency, gender and dollar. Base price is $75/M.
Mokrynski suggests this file for nonprofit mailers as well as direct marketers of consumer merchandise such as gifts, publishing, credit card, apparel and accessories.