Mokrynski & Associates Inc., Hackensack, NJ, yesterday announced its appointment as list manager for the Haband file of 2.1 million last-12-month buyers.
The Haband buyers file is 53 percent female with an average age of 50+, an average income of $35,000+ and an average unit of sale of $42. Buyers are generated through direct mail and space ads.
The file offers geography, recency, gender, dollar, source and product selects. The base price is $90/M.
Mokrynski suggests the Haband list for fundraising appeals, publishing, insurance, financial, general merchandise, personal care, housewares, gift, apparel and accessory offers.