Mokrynski & Associates was chosen as list manager of the Touch of Class catalog yesterday.
The catalog features an assortment of home furnishings, gifts, monogrammed bed and bath fashions as well as children's items. The file consists of 277,000 12-month buyers and 152,000 six-month buyers. The average order is $145, and the average age is 45. The buyers are 95 percent female.
Selects include geography, recency, dollar and gender.
Mokrynski, Hackensack, NJ, also will handle Touch of Class' package insert program. The cataloger mails 265,000 packages each year.
