Mokrynski & Associates Inc. took over management of the Avenue Catalog file of more than 50,000 last-12-month plus-size apparel buyers.
The file is mostly female with an age range of 40-50 and an average household income of $65,000. The average unit of sale is $115.
Selects include geography, recency and dollar, and the base price is $116/M. Mokrynski recommends the list for offers such as apparel, jewelry, publications, health, beauty, gifts and collectibles.
