Mokrynski & Associates, Hackensack, NJ, was named manager of the One Hanes Place/Just My Size insert media programs.
There are 2 million annual packages for the package insert program, and 34 million catalogs are mailed annually for the blow-in program. The PIP costs $60/M. The blow-in program costs $35/M.
The average age of buyers is 45, and the average annual household income is $60,000. The file is 98 percent female, 75 percent are married and 85 percent are homeowners. The average unit of sale is $50-$60.