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Mokrynski Debuts Blow-Ins for Prairie Home Companion, Other Catalogs

Mokrynsidirect said yesterday that it has brought three new insert programs to the market for catalogers.

They include A Prairie Home Companion, WGBH Collections and Toy Classics.com. Inserts are blown into the outbound catalog mailings.

The Prairie Home Companion catalog file features books, videos, audio tapes and CDs, vintage gifts and novelty items. Garrison Keillor’s “A Prairie Home Companion” is heard by 41 million listeners each week. The file has an average household income of more than $75,000. It is 65 percent female, and there are 2 million catalogs mailed each year.

WGBH Collection mails 1.5 million catalogs each year. The catalog offers videos, gifts and home décor items. The file is 60 percent female, and the average household income is more than $85,000. The average order size is $100.

The Toy Classics.com catalog will allow inserts to be blown into its catalog mailings. Its age range is 40 to 60 years, and the average household income is more than $60,000. The file is 80 percent female. Toy Classics.com mails 500,000 annually.

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