Mokrynski & Associates Inc., Hackensack, NJ, debuted the American Eagle Outfitters files of catalog, Internet and retail buyers.
American Eagle Outfitter has more than 35,000 last-12-month catalog buyers, more than 203,000 last-12-month Internet buyers at postal address and more than 2.4 million last-12-month retail buyers of casual apparel.
The files are 65 percent female, and the median customer age is 20. Geography, gender, recency and dollar are selectable on the files. The base price for catalog buyers is $110 per thousand; Internet buyers are $135 per thousand; and retail buyers are $80 per thousand.
