Danielle Mohn, who began her career consulting large retail clients for Teradata, has been named chief marketing officer of Build.com. The Chico, CA-based company is the third largest online home improvement retailer after Home Depot and Lowe’s.
Following her early experience with Teradata in the ’90s, Mohn directed loyalty marketing for Albertson’s and held senior marketing roles at Harrah’s Entertainment and Guitar Center. For the last four years she was VP of marketing and customer strategy at Petco.
At Build.com, Mohn has been charged with defining unique customer experiences for both consumers and trade professionals. She will report to the company’s president and founder, Christian Friedland. “Danielle’s expertise will be essential in helping us navigate new business channels, evolve our brand position, and further solidify our reputation as an industry innovator,” said Friedland in a release announcing the appointment.
At Petco, Mohn established a customer insights team dedicated to improving marketing strategies and delivering record ROI. Petco was named 2014 Brand of the Year by Ace Metrix and BrainJuicer honored the brand for having the top ad in retail for 2013.