Bronze
Daredevil Delivery
Agency: Soho Square Beijing
Client: Subway
Soho Square Beijing developed the Daredevil Delivery iPhone app as a way to help Subway connect with young, urban Chinese office workers. In addition to playing as a Subway delivery scooter, the game provided the ability to place in-app orders for delivery or pick-up. More than 8,000 digital coupons were redeemed in the first two weeks, and the app garnered more than 130,000 downloads in the first four weeks.
Executive Creative Director
Doug Schiff
Creative Director
Yang Yanyan
Art Directors
Jimmy Wang, Zhao Xiaoyu
Copywriters
Zhao Ziqi, Sascha Engel
Finalists
SLS AMG & iPad
Agency: Proximity BBDO France
Client: Mercedes Benz
CD: Kurt Novack, Cedric Guere
Tip Me Over
Agency: RappTribal New Zealand
Client: Yellow
ECD: Wayne Pick
Freida Steer
Agency: DDB Group New Zealand RappTribal
Client: Cadbury New
Zealand
ECD: Toby Talbot
Man of the Season
Agency: Wunderman
Client: Diageo NA
CCO: Nick Moore
