The Minnesota State Lottery picked Colle + McVoy, Minneapolis, as its ad agency of record for a $7 million account.
The agency beat Barkley Evergreen & Partners, Kansas City, MO, and two shops in Minneapolis, BBDO and The Foley Group. It is charged with handling advertising and public relations for the lottery.
Based in Roseville, MN, the lottery looks to grow its business. Lottery proceeds go to Minnesota state agencies, including the Environment and Natural Resources Trust Fund.
Colle + McVoy is part of the Toronto-based MDC Partners network. The agency offers advertising, PR and direct and interactive marketing. Accounts include Explore Minnesota Tourism, 3M, Honda, Medtronic, North American Olive Oil Association, Ecowater, Red Wing Shoes, Bayer, Ralston Purina, CHS, Novartis, CNH and Winnebago Industries.