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MMR, United Marketing Group to offer online health records via affinity programs

MMR Information Systems Inc. and United Marketing Group have signed a three-year agreement to offer Web-based personal health record services via affinity programs and membership-based services.

MMR, through its wholly owned subsidiary MyMedicalRecords Inc., provides Web-based consumer-controlled Personal Health Records (PHR) and electronic safe deposit box storage solutions. United Marketing Group is a direct marketer of affinity membership programs and merchandise products that has relationships with numerous Fortune 500 partners.

MMR’s strategy is to make Personal Health Records a part of consumers’ everyday lives. The launch of its PHR to United Marketing Group’s multi-million membership base is one of the largest launches of a Personal Health Record program to date.

“It is clear that having more secure and immediate access to medical and related records will improve the lives of millions across the US,” said Vince Mazza, SVP at United Marketing Group, in a statement. “This new initiative enhances our ability to deliver services that are timely and the right fit for our partners and their customers.”

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