MMA releases white paper on mobile search

The Mobile Marketing Association (MMA) has published a white paper on mobile search. The white paper contains an overview of search on the mobile Internet and lays out how it is different from a traditional Web search. It was developed by the MMA’s Mobile Search Task Force to look at the needs of consumers and the opportunities for marketers.

This white paper can be downloaded from http://www.mmaglobal.com/mobilesearchintro.pdf.

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