MKTG Services Inc. announced its management of the new-to-market Valores de Correo (Values by Mail) package insert program launching in March.
The program will reach 500,000 Hispanic households nationwide. The source of the names is MKTG's Compramos database of Hispanic direct mail and catalog buyers. The buyers are 80 percent female and have household incomes surpassing $40,000. The program costs $45/M.
MKTG, Newtown, PA, created the program in response to a broker survey it conducted in October in which respondents identified the Hispanic market as a desired target audience, the firm said. MKTG suggests this program for offers such as apparel, accessories, credit cards, music/video, gifts, fundraisers, magazines and offers geared to the Hispanic and Spanish-speaking markets.