MKTG Services, Newtown, PA, said yesterday that it launched Real America Database Real Insights — Risk Assessment Product, a tool to help mailers make better credit decisions.
The RADB Real Insights tool provides marketers with information on high-risk and sub-prime consumer credit activity aggregated at the ZIP+4 level. It is sourced from the RADB enhanced file of 119 million households, 198 million individuals and 50 million homeowners as well as financial transaction data.
These records are selectable by age, income, home value, children's ages, mail-order buyers, donors and other demographic and lifestyle selections.
RADB Real Insights uses a statistically derived scoring system to identify performance within a geographic area from historical patterns of credit usage and payment behavior. The score is derived from things such as mortgage, retail and other trade line information.
MKTG recommends this product for marketers offering credit of any kind. MKTG is an affiliate of CBCInnovis.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
