Internet guide network The Mining Co. (http://miningco.com), New York, has made long-term exclusive marketing alliances with seven product and service providers.
The companies — AtHand, BigStar, BMG Direct, eBay, HomeShark, Trading Direct and ValuPage — have secured exclusive placements in the Mining Co. Marketplace. The Marketplace is a new e-commerce section that appears on every page of every site within the MiningCo.com network of Internet guides.
The Marketplace offers its e-commerce partners the opportunity for long-term exposure throughout the MiningCo.com Network, along with the ability to target users with customized promotions tied to content matching the users’ interests.