MindArrow Systems this week began offering MindArrow Messenger 3.5, a software suite that lets marketers create, manage, deliver and track rich media e-mail campaigns.
The Aliso Viejo, CA, company, a provider of direct interactive marketing software and services, said its new software helps marketers create and deliver HTML, audio, video, Flash and portable document format documents and features a Web interface.
The suite includes:
· MindArrow Message, an interactive e-mail that combines HTML message templates with text, multimedia content and digital documents.
· MindArrow Designer, which allows marketers to combine video, audio, graphics and animation into multimedia messages that can be viewed without special players or plug-ins.
· MindArrow Catalog, a Web-based library of electronic sales and marketing materials.
· MindArrow MediaLinks, which allows hyperlinks to be added to any digital file.
· MindArrow Monitor, a graphical, Web-based reporting system that tracks MindArrow Messages in real time.