Bullhorn Inc., a provider of Web-based software for the professional services market, has named Miller Consulting Group as its public relations agency.
The Boston agency will develop an extensive PR campaign and will help increase Bullhorn's presence and awareness of the company. Rasky/Baerlein Group, Boston, was the incumbent on the account.
“We're charged with helping position their work flow and staffing platform in the advertising, corporate communications and consulting markets,” said Alys Reynders, vice president at Miller Consulting.
Bullhorn introduced new initiatives to jump-start the Boston company's project management tools for ad agencies, corporate marketing departments and staffing firms.
The agency appointment also comes on the heels of a $4 million investment in Bullhorn by GE Asset Management.
“What's interesting about this client for us is that they fit our model: We're a PR firm front end, but we're deep into market research and consulting,” Reynders said. “[Plus] they're an acceleration technology.”
Miller Consulting boasts clients such as Sylvan Learning Ventures, Assential, Internet Capital Group, Firespout and Mindsurf.