Millard Group Inc., Peterborough, NH, said yesterday that it took management of the Newport News insert programs.
The Newport News package insert program offers 3.8 million annual insertions and costs $61/M. The Newport News catalog blow-in program has 9.4 million insert opportunities annually and costs $36/M.
Newport News catalog buyers are female with an average age of 47, average household income of $51,000 and an average unit of sale of $85. They buy the latest fashion apparel and accessories.