List management and brokerage concern Millard Group confirmed yesterday that it has been selected to manage the Rodale Press subscriber files, effective Dec. 6. Rodale’s magazine titles include Bicycling, Runner’s World, Men’s Health, Scuba Diving, Backpacker, Herbs for Health, New Woman, Prevention, Organic Gardening and other fitness and health-related titles. The files will be managed from Millard’s Darien, CT, office.
The Rodale files previously had been managed by Acxiom/Direct Media, Greenwich, CT.
