Millard Group Inc., Peterborough, NH, said last week that it was named list manager for the new-to-market Advance Magazine Group Bridal Database.
Advance Magazine Group bridal publications include Bride's, Modern Bride and Elegant Bride. The bridal database has 141,300 active subscribers to the magazines.
The file is selectable by recency, geography, age, ethnicity, gender, home value, homeowner, income, paid, new to file, new movers, presence of children, religion, renewals, source, title and lifestyle selects. The base price is $105/M.
Millard is offering special test pricing of $65/M on the database as well as the individual Bride's and Modern Bride lists through Aug. 31.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
