Millard Group Inc., Peterborough, NH, was named manager for the Popcorn Factory catalog list of 270,900 last-12-month buyers of popcorn and gifts.
The Popcorn Factory file is 67 percent female with an average age range of 30-54 and average income of $65,000. The average unit of sale is $55.
The file is selectable by geography, recency, gender, dollar, gift givers, businesses and credit card. Base price is $95/M. Millard said that Popcorn Factory has been newly enhanced with Experian's Z-24 demographic information and profile scores.
