Millard Group is managing the new Eastern Mountain Sports buyers’ list.
These individuals are avid outdoor enthusiasts.
For 40 years EMS has been providing outdoor gear and clothing in their retail stores.
Now, for the first time, marketers can reach buyers who have purchased products through their catalogs.
EMS offers camping, hiking and adventure equipment as well as casual outdoor apparel, footwear, travel literature and navigational equipment.
The average age of these catalog buyers is 45, and 60 percent are male. Eighty percent are homeowners with an average income of $63,500.
Companies soliciting apparel, health, fitness, outdoors, environmental, fundraising, membership and travel offers may find this file useful.
There are 40,989 individuals in the file at a base price of $105/M.