Millard Group Inc., Peterborough, NH, announced the availability yesterday of the Rodale Prevention Magazine Premium Insert Program through its insert management division AM/Direct.
This new package insert program will consist of about 1.5 million packages annually and is slated to begin in September.
Prevention is 79 percent female with a median age of 49 and median household income of $48,000. Base price for the program is $65/M.
Inserts will be enveloped and poly-bagged with a premium and the first issue of new and renewal subscriptions to Prevention.