Millard Group Inc., Peterborough, NH, announced the appointment yesterday of its AM/Direct insert media division as manager of the new-to-market blow-in program from Cuddledown catalog.
The program consists of 4.2 million catalogs annually and has a price of $35/M.
Cuddledown catalog buyers are 85 percent female with an age range of 35-60 and an average household income of $100,000. They purchase home furnishings such as furniture, bed and bath ensembles as well as apparel and children's items.
All blow-in inserts in this program must be high bulk, premium card stock. For more information on the Cuddledown program, contact Paddy Upton at 603/924-9262.