Millard Group Inc. announced the appointment of its AM/Direct insert media division as manager for four insert media programs from PC Connection Inc. PC Connection is a supplier of technology products and services through its trained account managers, catalogs and Web sites.
The PC Connection Catalog blow-in program consists of 7.2 million annual catalogs and has a price of $35/M. The catalog features complete systems, software, printers, accessories, consumer electronics and other technology products.
The PC Connection IT Professional Catalog blow-in program also has an annual circulation of 7.2 million. The cost is $55/M. This catalog for small and midsized businesses features technology products ranging from complete systems and monitors to printers, software, networking devices and accessories.
The MacConnection Catalog blow-in program has an annual circulation of 10 million and a price of $35/M. This consumer catalog features the latest Apple systems and software, printers, accessories, electronics and other Mac-compatible products.
The PC Connection package insert program includes 600,000 annual packages and has a base price of $85/M. It reaches buyers from PC Connection, PC Connection IT Professional and MacConnection.
Millard suggests these programs for offers in the consumer, small office/home office and business-to-business markets such as financial services, subscriptions, apparel, accessories and general merchandise.