The Millard Group Inc., Peterborough, NH, will expand its operation into the New York metropolitan area with the opening of its first satellite office in Darien, CT, on March 23.
Ben Perez, president of the list brokerage, list management and marketing services company, said the expansion is as much a matter of client retention as growth.
“This is a proactive move for us, it supports the growth in our business and allows us to be closer to the list brokerage and management community and many of our clients,” Perez said of the action he had been planning for a year. “We have a very aggressive retention strategy. The Connecticut office better positions us to do that.”
While at least one staff member from New Hampshire will move to the new office, most of the new staff will be recruited from the New York area. The office will initially have four to eight employees and Perez said the space leaves a fair amount of room for growth. The Connecticut office can be reached by calling Millard’s current number 603/924-9262.
Millard, which manages the accounts of publishers Condé Nast and Time Inc. and cataloger L.L. Bean among others, has been in the list industry for more than 20 years.