Millard Group Inc., Peterborough, NH, debuted the Real Simple Kids file of 146,000 families with children.
The Real Simple magazine file from Time Inc. was enhanced with presence of children data from Equifax to create this list. Households with children are selectable by the child's age range, including 0-2, 3-5, 6-10, 11-15 and 16-17. It is also selectable by gender of child.
Other selects include geography, gender of subscriber, recency, age of subscriber, income and source.
Subscribers on the file are 100 percent female with a median age of 39 and median household income of $79,200. The base price is $100/M.