Millard Group Inc., Peterborough, NH, introduced the new-to-market Cheryl & Co. list of 199,200 last-12-month gift buyers yesterday.
Cheryl & Co. sells cookies and other dessert items packaged for gift giving during every holiday and occasion. The Internet and direct mail buyers are 78 percent female, have an average age of 47, average income of $79,000 and an average unit of sale of $89.
Selections on the file include geography, recency and dollar. Base price is $100/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters