Hitmetrix - User behavior analytics & recording

Millard Debuts Consumer Database

Millard Group Inc., Peterborough, NH, announced the debut yesterday of MarketReach America, a new database of 110 million U.S. consumers.

The database consists of multi-verified and multi-sourced data such as self-reported consumer data, credit data, consumer purchase probability, public record information, new movers and census data.

The file is selectable by demographics including age, income, presence/age of children, homeownership/value, marital status, ethnicity and gender. Lifestyle segments such as health/fitness, sports, gardening, golf, magazine subscribers, mail-order buyers and donors also are available. The file contains more than 100 data variables.

Sub-files have been created for niche markets like MarketReach America Magazine Subscribers with 23.4 million names, MarketReach America Mail Order Buyers with 42.2 million names and MarketReach America Donors & Contributors with 21.1 million names.

The base price for this database is $75/M.

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