Millard Group Inc., Peterborough, NH, announced the first-time availability of the Better Homes & Gardens Annual Books Statement Program through its insert media division, AM/Direct.
This Better Homes & Gardens program offers 1.1 million annual statement insert opportunities. These statements reach buyers of annual books on cooking, quilting, crafts and other topics from BH&G. Buyers are 98 percent female with a median age of 45 and median income of $40,000. They spend $12.50 to $34.95 per purchase.
The program costs $55/M. Millard suggests it for offers including collectibles, health/beauty, home decor, publishing, children's products, apparel and financial.