Millard Adds Multichannel to Research Offerings

Millard Group Inc.'s research division expanded its capabilities to include multichannel research programs, the Peterborough, NH, company said yesterday.

The division, previously called Marketing Services, was renamed Decision Direct Research last month to better reflect its focus.

Millard began offering traditional catalog and publishing research in 1994 and added Internet research about five years ago. The current addition of research for catalogers with retail presence completes the multichannel spectrum, according to Millard.

“So many catalogers are now in two or three channels and are searching for an organization that can serve all of their research needs,” said Lilliane LeBel, vice president of Decision Direct Research. “We have combined our research offerings to enable our clients to connect with their customers across all channels — catalog, retail, Internet and direct response TV.”

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