MicroStrategy Inc., an e-business software provider, yesterday launched a new e-business strategy designed to make it easier for companies to do business with the company.
The centerpiece of the strategy is a Web store, located at www.microstrategy.com, where customers can demo, configure, upgrade and order software directly online via a standard pricing model. MicroStrategy hopes to make it easy for thousands of companies to order software and conduct business with MicroStrategy in a haggle- and hassle-free environment.
Store visitors will be able to purchase MicroStrategy software, technical support, education, consulting and documentation online or over the phone in an easy-to-use format. In addition, there will be standard contracts, pricing and discounts.
“This new e-business strategy represents an evolution of our business model to take advantage of the Internet,” said Michael J. Saylor, president/CEO of MicroStrategy Inc., Vienna, VA. “As e-businesses like Dell, Oracle and Cisco have proven, the Internet is often the easiest, most efficient way for customers to conduct business.”
In addition, MicroStrategy said that this new strategy creates an offering for almost any business with a database, from the six-person start-up to the 30,000-employee company using the technology to serve millions of customers via Web, wireless and voice.
MicroStrategy historically has been positioned at the high end of the business intelligence market. Smaller companies that were not serviced by the company's direct sales force now will be able to benefit from the same powerful software utilized by larger firms.