Microsoft is working on a new digital personal assistant. The assistant would be able to do the work of a human assistant, such as schedule meetings, book flights, etc. and is even designed to have a more human understanding by noticing the way someone is dressed and their moods. It may be a long way off until we see this actually hit the market, but it could be a pretty fun product to design a campaign around. And while the PC market is still very robust, this new design is insightful into how Microsoft and other technology companies are spending their research and development dollars. Sounds pretty futuristic.
http://www.nytimes.com/2009/03/02/technology/business-computing/02compute.html?_r=1
