Specialty retailer Michael C. Fina signed an agreement to become the sole provider of china, crystal and silver to wedding resource The Knot Inc.’s online gift store and registry.
Michael C. Fina products will be listed in the tabletop category of The Knot registry. Brands will include Reed & Barton, Mikasa, Waterford, Hermes, Kate Spade, Lenox, Noritake, Royal Crown Derby, Wedgwood and Vera Wang.
The registry will be available on the sites at theknot.com and michaelcfina.com..
In January registrants will be able to choose from 5,000 dinnerware patterns, 1,200 cutlery options and 2,000 stemware, crystal and porcelain options.
A multimedia program including banner ads, e-mail and print ads in The Knot Weddings’ national and regional magazines will target new registrants and wedding guests. Michael C. Fina will offer in-store and offline promotional support.
Both companies are based in New York.