In a campaign to introduce its service to new local markets, local interactive entertainment guide Metromix has turned its name to a verb to try and encourage users to get creative with their searches on the Metromix Web site. After partnering with Gannett and Tribune Co. to spread its content to additional markets, the company hired ad agency Leo Burnett USA to design the campaign. The push includes transit ads, online ads, billboards, phone kiosks and wild postings, search engine marketing, local events and viral campaigns on MySpace, YouTube and through Facebook applications.
