MetaResponse Group has been awarded list management of the eDiets.com Paid Membership Master File, the Deerfield Beach, FL-company said yesterday.
The eDiets.com Paid Membership Master File has 1 million buyers and 203,900 active members who join online to access diet, fitness and other physical health-related information. The active members are 85 percent female and pay $169 annually to join.
The file is selectable by recency, gender, geography, age and diet type. The base price is $100/M.
MetaResponse was also named manager for the individual eDiets.com newsletter subscriber files.
