MetaResponse Group said yesterday that it was awarded management of the new-to-market Clever Island Parents-n-Kids Master File.
Clever Island is an educational Web site for parents with children ages 3-8. The file has 224,200 last-12-month members or trial users. A subscription to the site costs $9.99 monthly.
Selections on this file include recency, gender, geography, age range and exact age. The base price is $75/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
