Message Systems partners with Return Path for e-mail reputation services

E-mail marketing firm Message Systems has partnered with e-mail services firm Return Path to help with reputation management and best practices.

With the new partnership, Message Systems clients will have access to the Return Path Sender Score platform as an add-on option to the Message Systems Message Transfer Agent.

“We’ve always worked with Return Path, but this deal allows us to be a reseller of the technology as integrated within our service,” said Barry Abel, VP of field operations at Message Systems. “Being able to see the full 360 view of a campaign and its deliverability in one package is a great offering for our customers.”

The Return Path platform lets e-mail marketers test their e-mail messages and follow up on deliverability by measuring complaint rates, e-mail volume, unsubscribe functionality, spam trap hits and content.

The Return Path Sender Score platform has been integrated into the Message Systems Delivery Manager. Data generated by the Sender Score platform is merged with Delivery Manager data and displayed on the Delivery Manager Web Console.

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