Message Systems, the email infrastructure software provider whose clients include Facebook, Salesforce, and Twitter, has introduced a public cloud email service for small- and medium-sized businesses.
Called SparkPost, it will be a premium-priced competitor to services such as SendGrid and Mandrill. Built on the Momentum platform that Message Systems claims touches 20% of legitimate emails worldwide, SparkPost promises to deliver big-company capabilities to startups and local businesses.
“If you’re a small startup, wouldn’t you prefer to use the email service Twitter uses?” says Message Systems CEO Phillip Merrick. “Companies are being short-changed by existing low-end public cloud email offerings. They suffer from poor inbox delivery, limited engagement services, and sub-par support services.”
SparkPost tracks more than 40 metrics in real time, such as latency and bounce reports. In September, Message Systems introduced a network of its high-profile clients that instantly adjusts its platform to changes in protocols at thousands of ISPs globally. Merrick says emails running through SparkPost will be guided by that same real-time data.
“The other players in this market are working from the bottom up; we’re working from the top down,” Merrick says. “We have a premium price, but we think it’s for a premium service.”