Merkle Direct Marketing Inc., Lanham, MD, and Conrad Direct Inc., Creskill, NJ, have introduced HealthSource, a database of consumers who have been responsive to health-related offers. The attributes of these buyers have been modeled against Merkle’s DataSource consumer database of 176 million names to select the best names by decile.
HealthSource is the first in what is expected to be a series of databases of responsive consumers, including one related to nonprofit fund raisers.
