MeritDirect, White Plains, NY, said Friday that it was named list manager of the files from the Randall Publishing Equipment Data Associates list database.
The EDA data are compiled from transactional data using state government filings for lines of credit and financing that are used to purchase new and used equipment. These large equipment purchases include vertical areas of construction, agriculture, machine tools, logging, lift trucks, trucking and woodworking.
The files include:
· Randall Publishing Master File with 1,115,626 buyers.
· Agriculture Equipment Buyers from Randall Publishing with 532,669 buyers.
· Construction Equipment Buyers from Randall Publishing with 355,574 buyers.
· Lift Truck Equipment Buyers from Randall Publishing with 63,913 buyers.
· Logging Equipment Buyers from Randall Publishing with 36,160 buyers.
· Machine Tool Equipment Buyers from Randall Publishing with 35,628 buyers.
· Trucking Equipment Buyers from Randall Publishing with 83,727 buyers.
· Woodworking Equipment Buyers from Randall Publishing with 7,925 buyers.
The lists all have base prices of $125/M. Selections include business/industry, gender, hotline, employee size and geography.
