MeritDirect today opened a new satellite office in San Jose, its first presence on the West Coast. Long a key fixture in direct mail databases, MeritDirect now describes itself as a provider of multichannel marketing services.
In July the company released a set of predictive marketing tools that combine its OmiChannelBASE customer files with the analytical services of its Strategic Services Group to help B2B marketers determine what products prospects are likely to purchase.
The San Jose office will be managed by 14-year MeritDirect veteran Chris Blohm, SVP of Data & Media Services. He will be joined by his wife Dee Blohm, Merit’s VP of Customer Acquisition & Retention .
“It’s important for MeritDirect to set up a base of operations where the action is,” said Chris Blohm. “We continue to develop data, marketing, and analytic solutions to adapt to the challenges of our clients, many of which are in the tech space here in Northern California.”