MeritDirect announced its appointment yesterday as list manager for the BusinessWeek E-Mail List of more than 521,000 subscribers to the McGraw-Hill publication at e-mail address.
The file is 60 percent male with an age range of 25-54 and an average household income of more than $75,000. Selects include geography, recency, gender and newsletter segments such as Technology Insider, Market Week, MBA Insider, Small Biz and Career Insider. Base price is $300/M.
MeritDirect suggests the file for business-to-business offers such as business publications, seminars, supplies, computers and peripherals, software, furnishings and consumer products and services such as financial services, luxury cars, electronics, travel and fine clothing.